"Relationship between Brand Experience, Local Presence, Flow, and Brand ..."

Jungeun Park, Hyunsoo Lee (2024)

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DOI: 10.1080/10447318.2023.2266252

access: closed

type: Journal Article

metadata version: 2024-12-16

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Jungeun Park, Hyunsoo Lee:
Relationship between Brand Experience, Local Presence, Flow, and Brand Attitude While Applying Spatial Augmented Reality to a Brand Store. Int. J. Hum. Comput. Interact. 40(22): 7532-7545 (2024)

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