"Unleashing the Power of mCRM: Investigating Antecedents of Mobile CRM ..."

Arash Negahban, Dan Jong Kim, Changsu Kim (2016)

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DOI: 10.1080/10447318.2016.1189653

access: closed

type: Journal Article

metadata version: 2022-01-13

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Arash Negahban, Dan Jong Kim, Changsu Kim:
Unleashing the Power of mCRM: Investigating Antecedents of Mobile CRM Values from Managers' Viewpoint. Int. J. Hum. Comput. Interact. 32(10): 747-764 (2016)

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