"Investigating the Effect of Self-Congruity on Attitudes toward Virtual ..."

Yunseon Na, Youngsang Kim, Daeho Lee (2024)

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DOI: 10.1080/10447318.2023.2238365

access: closed

type: Journal Article

metadata version: 2024-10-22

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Yunseon Na, Youngsang Kim, Daeho Lee:
Investigating the Effect of Self-Congruity on Attitudes toward Virtual Influencers: Mediating the Effect of Emotional Attachment. Int. J. Hum. Comput. Interact. 40(18): 5534-5547 (2024)

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