"An Experimental Study of Antecedents and Consequences of Online Ad ..."

Scott McCoy et al. (2008)

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DOI: 10.1080/10447310802335664

access: closed

type: Journal Article

metadata version: 2020-06-18

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Scott McCoy, Andrea Everard, Peter Polak, Dennis F. Galletta:
An Experimental Study of Antecedents and Consequences of Online Ad Intrusiveness. Int. J. Hum. Comput. Interact. 24(7): 672-699 (2008)

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