"Are Virtual Influencers Friends or Foes? Uncovering the Perceived ..."

Minseong Kim, Tae Hyun Baek (2024)

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DOI: 10.1080/10447318.2023.2233125

access: closed

type: Journal Article

metadata version: 2024-12-16

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Minseong Kim, Tae Hyun Baek:
Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States. Int. J. Hum. Comput. Interact. 40(18): 5042-5055 (2024)

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