"Customer Brand Engagement through Chatbots on Bank Websites- Examining the ..."

Harinder Hari, Radha Iyer, Brinda Sampat (2022)

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DOI: 10.1080/10447318.2021.1988487

access: closed

type: Journal Article

metadata version: 2022-09-10

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Harinder Hari, Radha Iyer, Brinda Sampat:
Customer Brand Engagement through Chatbots on Bank Websites- Examining the Antecedents and Consequences. Int. J. Hum. Comput. Interact. 38(13): 1212-1227 (2022)

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