"Perception of Interactivity: Affects of Four Key Variables in Mobile ..."

Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy (2009)

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DOI: 10.1080/10447310902963936

access: closed

type: Journal Article

metadata version: 2023-06-26

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Qin Gao, Pei-Luen Patrick Rau, Gavriel Salvendy:
Perception of Interactivity: Affects of Four Key Variables in Mobile Advertising. Int. J. Hum. Comput. Interact. 25(6): 479-505 (2009)

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