"Finding Congruence Between Sensation Seeking, Brand Personality and ..."

Reshma Farhat, Bilal Mustafa Khan, Ahmad Faraz Khan (2012)

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DOI: 10.4018/JGC.2012010106

access: closed

type: Journal Article

metadata version: 2023-02-08

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Reshma Farhat, Bilal Mustafa Khan, Ahmad Faraz Khan:
Finding Congruence Between Sensation Seeking, Brand Personality and Purchase Intention: An Empirical Study. Int. J. Green Comput. 3(1): 72-86 (2012)

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