"The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps."

Trang P. Tran, Christopher P. Furner, Ilia Gugenishvili (2022)

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DOI: 10.4018/IJESMA.285545

access: open

type: Journal Article

metadata version: 2022-10-24

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  - https://dblp.org/rec/journals/ijesma/TranFG22
Trang P. Tran, Christopher P. Furner, Ilia Gugenishvili:
The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps. Int. J. E Serv. Mob. Appl. 14(1): 1-19 (2022)

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