"Does Technology Acceptance Change the Way from CRM to Customer Loyalty?: ..."

Yi-Yuan Liu (2010)

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DOI: 10.4018/JESMA.2010070103

access: closed

type: Journal Article

metadata version: 2020-09-10

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Yi-Yuan Liu:
Does Technology Acceptance Change the Way from CRM to Customer Loyalty?: An Empirical Study on the Banking Industry. Int. J. E Serv. Mob. Appl. 2(3): 44-56 (2010)

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