"Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click ..."

Debora Dhanya A, Uma Pricilda Jaidev (2019)

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DOI: 10.4018/IJESMA.2019100103

access: closed

type: Journal Article

metadata version: 2020-09-10

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Debora Dhanya A, Uma Pricilda Jaidev:
Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising. Int. J. E Serv. Mob. Appl. 11(4): 39-55 (2019)

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