"Impact of Digital Marketing on Consumers' Impulsive Online Buying ..."

M. D. Sarwar-A. Alam, Daoping Wang, Abdul Waheed (2019)

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DOI: 10.4018/IJEIS.2019070103

access: closed

type: Journal Article

metadata version: 2020-06-25

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M. D. Sarwar-A. Alam, Daoping Wang, Abdul Waheed:
Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools. Int. J. Enterp. Inf. Syst. 15(3): 44-59 (2019)

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