"Search Engine Advertising Effectiveness in a Multimedia Campaign."

German Zenetti et al. (2014)

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DOI: 10.2753/JEC1086-4415180301

access: closed

type: Journal Article

metadata version: 2023-09-30

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German Zenetti, Tammo H. A. Bijmolt, Peter S. H. Leeflang, Daniel Klapper:
Search Engine Advertising Effectiveness in a Multimedia Campaign. Int. J. Electron. Commer. 18(3): 7-38 (2014)

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