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"The Strategic Value of Cooperative Advertising in the Dual-Channel ..."

Ruiliang Yan, Zhi Pei (2015)

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DOI: 10.1080/10864415.2015.1000225

access: closed

type: Journal Article

metadata version: 2020-10-26

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Ruiliang Yan, Zhi Pei:
The Strategic Value of Cooperative Advertising in the Dual-Channel Competition. Int. J. Electron. Commer. 19(3): 118-143 (2015)

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