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"Influence of Web Advertising Strategies, Consumer Goal-Directedness, and ..."

Kai Wang, Eric T. G. Wang, Cheng-Kiang Farn (2009)

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DOI: 10.2753/JEC1086-4415130404

access: closed

type: Journal Article

metadata version: 2020-11-11

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  - journals/ijecommerce/WangWF09
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  - https://dblp.org/rec/journals/ijecommerce/WangWF09
Kai Wang, Eric T. G. Wang, Cheng-Kiang Farn:
Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness. Int. J. Electron. Commer. 13(4): 67-96 (2009)

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