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"Influence of Web Advertising Strategies, Consumer Goal-Directedness, and ..."
Kai Wang, Eric T. G. Wang, Cheng-Kiang Farn (2009)
- Kai Wang, Eric T. G. Wang, Cheng-Kiang Farn:
Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness. Int. J. Electron. Commer. 13(4): 67-96 (2009)
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