"From Minnows to Whales: An Empirical Study of Purchase Behavior in ..."

Savannah Wei Shi, Mu Xia, Yun Huang (2015)

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DOI: 10.1080/10864415.2016.1087820

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/ijecommerce/ShiXH15
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  - https://dblp.org/rec/journals/ijecommerce/ShiXH15
Savannah Wei Shi, Mu Xia, Yun Huang:
From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games. Int. J. Electron. Commer. 20(2): 177-207 (2015)

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