"Optimal Product-Sampling Strategies in Social Networks: How Many and Whom ..."

Christian Schlereth et al. (2013)

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DOI: 10.2753/JEC1086-4415180102

access: closed

type: Journal Article

metadata version: 2020-03-13

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Christian Schlereth, Christian Barrot, Bernd Skiera, Carsten Takac:
Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target? Int. J. Electron. Commer. 18(1): 45-72 (2013)

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