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"Alexa, Tell Me More! The Effectiveness of Advertisements through Smart ..."
Kyuhong Park et al. (2022)
- Kyuhong Park, Yongjin Park, Junyeong Lee, Jae-Hyeon Ahn, Dongyeon Kim:
Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers. Int. J. Electron. Commer. 26(1): 3-24 (2022)
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