"The Moderating Role of Consumer and Product Characteristics on the Value ..."

Ralitza Nikolaeva, S. Sriram (2006)

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DOI: 10.2753/JEC1086-4415110205

access: closed

type: Journal Article

metadata version: 2020-03-13

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Ralitza Nikolaeva, S. Sriram:
The Moderating Role of Consumer and Product Characteristics on the Value of Customized On-Line Recommendations. Int. J. Electron. Commer. 11(2): 101-123 (2006)

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