"Multi-Channel Strategies: Capturing and Exploring Diversity in the ..."

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein (2005)

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DOI: 10.2753/JEC1086-4415100204

access: closed

type: Journal Article

metadata version: 2020-03-13

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Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein:
Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry. Int. J. Electron. Commer. 10(2): 85-122 (2005)

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