"Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain ..."

Huiran Li, Yanwu Yang (2020)

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DOI: 10.1080/10864415.2019.1683704

access: closed

type: Journal Article

metadata version: 2025-01-19

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  - https://dblp.org/rec/journals/ijecommerce/LiY20
Huiran Li, Yanwu Yang:
Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments. Int. J. Electron. Commer. 24(1): 107-129 (2020)

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