"Shifting Selves and Product Reviews: How the Effects of Product Reviews ..."

Ohyoon Kwon, Yongjun Sung (2012)

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DOI: 10.2753/JEC1086-4415170103

access: closed

type: Journal Article

metadata version: 2023-06-26

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Ohyoon Kwon, Yongjun Sung:
Shifting Selves and Product Reviews: How the Effects of Product Reviews Vary Depending on the Self-Views and Self-Regulatory Goals of Consumers. Int. J. Electron. Commer. 17(1): 59-82 (2012)

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