"Does Scarcity Add Value in Influencing Consumers in the Try-Before-You-Buy ..."

Jonathan E. Jackson, Xun Xu (2022)

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DOI: 10.1080/10864415.2021.2010004

access: closed

type: Journal Article

metadata version: 2024-01-11

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Jonathan E. Jackson, Xun Xu:
Does Scarcity Add Value in Influencing Consumers in the Try-Before-You-Buy Model? Int. J. Electron. Commer. 26(1): 25-48 (2022)

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