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"Listen to Your Customers: Insights into Brand Image Using Online ..."

Sonja Gensler et al. (2015)

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DOI: 10.1080/10864415.2016.1061792

access: closed

type: Journal Article

metadata version: 2024-05-07

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  - journals/ijecommerce/GenslerVEFS15
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  - https://dblp.org/rec/journals/ijecommerce/GenslerVEFS15
Sonja Gensler, Franziska Völckner, Marc Egger, Kai Fischbach, Detlef Schoder:
Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. Int. J. Electron. Commer. 20(1): 112-141 (2015)

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