"Consumer Responses to SMS Advertising: Antecedents and Consequences."

Dimitris Drossos et al. (2013)

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DOI: 10.2753/JEC1086-4415180104

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/ijecommerce/DrossosGVZL13
Dimitris Drossos, George M. Giaglis, Pavlos A. Vlachos, Efpraxia D. Zamani, George Lekakos:
Consumer Responses to SMS Advertising: Antecedents and Consequences. Int. J. Electron. Commer. 18(1): 105-136 (2013)

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