"Increasing the Attractiveness of Mass Customization: The Role of ..."

Benedict G. C. Dellaert, Pratibha A. Dabholkar (2009)

> Home

Details and statistics

DOI: 10.2753/JEC1086-4415130302

access: closed

type: Journal Article

metadata version: 2020-03-13

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijecommerce/DellaertD09
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijecommerce/DellaertD09
Benedict G. C. Dellaert, Pratibha A. Dabholkar:
Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options. Int. J. Electron. Commer. 13(3): 43-70 (2009)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.