"The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic ..."

Wujin Chu, Minjung Roh, Kiwan Park (2015)

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DOI: 10.1080/10864415.2015.979482

access: closed

type: Journal Article

metadata version: 2020-03-13

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Wujin Chu, Minjung Roh, Kiwan Park:
The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products. Int. J. Electron. Commer. 19(2): 95-125 (2015)

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