"The Role of On-line Retailer Brand and Infomediary Reputation in ..."

Wujin Chu, Beomjoon Choi, Mee Ryoung Song (2005)

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DOI: 10.1080/10864415.2005.11044336

access: closed

type: Journal Article

metadata version: 2025-01-19

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Wujin Chu, Beomjoon Choi, Mee Ryoung Song:
The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention. Int. J. Electron. Commer. 9(3): 115-127 (2005)

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