"Scene Sells: Why Spatial Backgrounds Outperform Isolated Product ..."

Daniel Brylla, Gianfranco Walsh (2020)

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DOI: 10.1080/10864415.2020.1806470

access: closed

type: Journal Article

metadata version: 2020-11-19

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  - journals/ijecommerce/BryllaW20
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  - https://dblp.org/rec/journals/ijecommerce/BryllaW20
Daniel Brylla, Gianfranco Walsh:
Scene Sells: Why Spatial Backgrounds Outperform Isolated Product Depictions Online. Int. J. Electron. Commer. 24(4): 497-526 (2020)

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