"Learning the Models of Customer Behavior: From Television Advertising to ..."

Clara Bassano et al. (2017)

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DOI: 10.1080/10864415.2016.1355654

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - https://dblp.org/rec/journals/ijecommerce/BassanoGPS17
Clara Bassano, Matteo Gaeta, Paolo Piciocchi, James C. Spohrer:
Learning the Models of Customer Behavior: From Television Advertising to Online Marketing. Int. J. Electron. Commer. 21(4): 572-604 (2017)

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