"Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues."

Hyunmi Baek, JoongHo Ahn, Youngseok Choi (2012)

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DOI: 10.2753/JEC1086-4415170204

access: closed

type: Journal Article

metadata version: 2024-10-06

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Hyunmi Baek, JoongHo Ahn, Youngseok Choi:
Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues. Int. J. Electron. Commer. 17(2): 99-126 (2012)

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