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"Harnessing the Influence of Social Proof in Online Shopping: The Effect of ..."
Naveen Amblee, Tung Bui (2011)
- Naveen Amblee
, Tung Bui:
Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts. Int. J. Electron. Commer. 16(2): 91-114 (2011)

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