"Can Brand Reputation Improve the Odds of Being Reviewed On-Line?"

Naveen Amblee, Tung Bui (2008)

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DOI: 10.2753/JEC1086-4415120302

access: closed

type: Journal Article

metadata version: 2021-03-23

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  - https://dblp.org/rec/journals/ijecommerce/AmbleeB08
Naveen Amblee, Tung Bui:
Can Brand Reputation Improve the Odds of Being Reviewed On-Line? Int. J. Electron. Commer. 12(3): 11-28 (2008)

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