"Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions ..."

Outi Tuisku et al. (2017)

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DOI: 10.4018/IJEBR.2017100101

access: closed

type: Journal Article

metadata version: 2020-08-20

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Outi Tuisku, Mirja Ilves, Jani Lylykangas, Veikko Surakka, Sanna Rytövuori, Mari Ainasoja, Mikko J. Ruohonen:
Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image. Int. J. E Bus. Res. 13(4): 1-14 (2017)

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