"E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context."

Arunima Rana, Anil Kumar Bhat, Leela Rani (2022)

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DOI: 10.4018/IJEBR.309394

access: closed

type: Journal Article

metadata version: 2023-09-30

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Arunima Rana, Anil Kumar Bhat, Leela Rani:
E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context. Int. J. E Bus. Res. 18(1): 1-25 (2022)

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