"Consumers as "Integrators" of Marketing Communications: When "Like" is as ..."

Kelley O'Reilly, Karen M. Lancendorfer (2013)

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DOI: 10.4018/IJEBR.2013100101

access: closed

type: Journal Article

metadata version: 2020-08-20

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Kelley O'Reilly, Karen M. Lancendorfer:
Consumers as "Integrators" of Marketing Communications: When "Like" is as Good as "Buy". Int. J. E Bus. Res. 9(4): 1-15 (2013)

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