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"Effects of Website Interactivity on e-Loyalty: A Social Exchange Perspective."

Wen-Jang Jih, Su-Fang Lee, Yuan-Cheng Tsai (2010)

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DOI: 10.4018/JEBR.2010100101

access: closed

type: Journal Article

metadata version: 2020-08-20

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Wen-Jang Jih, Su-Fang Lee, Yuan-Cheng Tsai:
Effects of Website Interactivity on e-Loyalty: A Social Exchange Perspective. Int. J. E Bus. Res. 6(4): 1-12 (2010)

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