"Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of ..."

Sudarsan Jayasingh, Uchenna Cyril Eze (2012)

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DOI: 10.4018/JEBR.2012010104

access: closed

type: Journal Article

metadata version: 2020-08-20

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Sudarsan Jayasingh, Uchenna Cyril Eze:
Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender. Int. J. E Bus. Res. 8(1): 54-75 (2012)

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