"Analysis Social Media Based Brand Communities and Consumer Behavior: A ..."

Monireh Hosseini, Afsoon Ghalamkari (2018)

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DOI: 10.4018/IJEBR.2018010103

access: closed

type: Journal Article

metadata version: 2024-08-04

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Monireh Hosseini, Afsoon Ghalamkari:
Analysis Social Media Based Brand Communities and Consumer Behavior: A Netnographic Approach. Int. J. E Bus. Res. 14(1): 37-53 (2018)

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