"The Effects of Consumer Engagement Behavior on the Growth of Social Media ..."

Xiaoyun He, Arash Negahban (2017)

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DOI: 10.4018/IJEBR.2017010102

access: closed

type: Journal Article

metadata version: 2020-08-20

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Xiaoyun He, Arash Negahban:
The Effects of Consumer Engagement Behavior on the Growth of Social Media Brand Community: Evidence from an SME. Int. J. E Bus. Res. 13(1): 25-43 (2017)

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