"Consumer Confusion in Mobile Application Buying: The Moderating Role of ..."

Tathagata Ghosh, Venu Gopal Rao (2014)

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DOI: 10.4018/IJEBR.2014100104

access: closed

type: Journal Article

metadata version: 2020-08-20

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Tathagata Ghosh, Venu Gopal Rao:
Consumer Confusion in Mobile Application Buying: The Moderating Role of Need for Cognition. Int. J. E Bus. Res. 10(4): 52-70 (2014)

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