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"Measuring Consumer Brand Perception for Green Apparel Brands."
Jasmine S. Dixit, Shirin Alavi, Vandana Ahuja (2020)
- Jasmine S. Dixit, Shirin Alavi, Vandana Ahuja:
Measuring Consumer Brand Perception for Green Apparel Brands. Int. J. E Bus. Res. 16(1): 28-46 (2020)
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