"A Study of Antecedents of Switching Cost and Customer Retention in Social ..."

Youngkeun Choi (2020)

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DOI: 10.4018/IJEBR.2020100104

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type: Journal Article

metadata version: 2022-05-18

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Youngkeun Choi:
A Study of Antecedents of Switching Cost and Customer Retention in Social Commerce. Int. J. E Bus. Res. 16(4): 51-64 (2020)

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