"Role of Personalization in Shaping Attitudes Towards Social Media Ads."

Gokhan Aydin (2018)

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DOI: 10.4018/IJEBR.2018070104

access: closed

type: Journal Article

metadata version: 2020-08-20

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Gokhan Aydin:
Role of Personalization in Shaping Attitudes Towards Social Media Ads. Int. J. E Bus. Res. 14(3): 54-76 (2018)

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