"Integrating Keyword Segmentation and Budget Allocation Decisions in ..."

Anteneh Ayanso et al. (2022)

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DOI: 10.4018/IJEBR.296687

access: open

type: Journal Article

metadata version: 2022-10-24

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  - journals/ijebr/AyansoVYK22
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  - https://dblp.org/rec/journals/ijebr/AyansoVYK22
Anteneh Ayanso, Derek Visser, Reena Yoogalingam, Martin Kusy:
Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study. Int. J. E Bus. Res. 18(1): 1-23 (2022)

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