"Generic strategies for business-to-consumer e-commerce."

Youlong Zhuang, Albert L. Lederer, Terry L. Childers (2006)

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DOI: 10.1504/IJEB.2006.011695

access: closed

type: Journal Article

metadata version: 2020-07-16

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Youlong Zhuang, Albert L. Lederer, Terry L. Childers:
Generic strategies for business-to-consumer e-commerce. Int. J. Electron. Bus. 4(6): 445-462 (2006)

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