"The impact of viral marketing on successful development of new financial ..."

Mehran Rezvani, Marzieh Rezamand Parsaei, Zeinab Fathollahzadeh (2018)

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DOI: 10.1504/IJEB.2018.095960

access: closed

type: Journal Article

metadata version: 2025-01-19

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Mehran Rezvani, Marzieh Rezamand Parsaei, Zeinab Fathollahzadeh:
The impact of viral marketing on successful development of new financial services in life insurance. Int. J. Electron. Bus. 14(3): 238-255 (2018)

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