"The influence of online retail/service brand equity and effect of country ..."

Kwanrudee Prachaseree, Norzieiriani Ahmad, Normalisa Md Isa (2023)

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DOI: 10.1504/IJEB.2022.10046581

access: closed

type: Journal Article

metadata version: 2022-12-19

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Kwanrudee Prachaseree, Norzieiriani Ahmad, Normalisa Md Isa:
The influence of online retail/service brand equity and effect of country of origin on e-marketplace patronage intention. Int. J. Electron. Bus. 18(1): 1-29 (2023)

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