"Impulsive buying in Vietnamese mobile commerce: from the perspective of ..."

Thanh-Binh Phung, Thanh Tung On, Doan Viet Phuong Nguyen (2023)

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DOI: 10.1504/IJEB.2023.10053499

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type: Journal Article

metadata version: 2023-04-25

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Thanh-Binh Phung, Thanh Tung On, Doan Viet Phuong Nguyen:
Impulsive buying in Vietnamese mobile commerce: from the perspective of the S-O-R model. Int. J. Electron. Bus. 18(2): 226-248 (2023)

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