"Is there any impact of digital marketing on marketing communication?: ..."

Mithun Nandy, Soma Sinha Roy (2023)

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DOI: 10.1504/IJEB.2023.132191

access: closed

type: Journal Article

metadata version: 2023-07-28

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Mithun Nandy, Soma Sinha Roy:
Is there any impact of digital marketing on marketing communication?: evidence from a FMCG company. Int. J. Electron. Bus. 18(3): 320-345 (2023)

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